How to interpret Pinterest Analytics data

How to interpret Pinterest Analytics dataLike0

Pinterest recently introduced business accounts with a full set of new features, including Pinterest Analytics.

  • PRO: You get to see what people like about your website and your Pinterest profile.
  • CON:  It’s another set of data that you now have to decode.
  • You MUST have a business account in order to see your analytics.

Once you’ve logged into your Pinterest business account, hover over “Analytics” in the top menu on the left and then click on “Overview“. This is the main dashboard that shows you a summary of three areas:

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  • Your Profile – how well the pins that you share are performing.
  • People You Reach – the number of people that see and/or act on your pins.
  • Website Performance – the views that pins from your website get on Pinterest.

Understanding these terms will help you find meaning behind the numbers:

  • Impressions – the number of times a Pin from your profile has appeared on Pinterest home feeds, category feeds and search.
  • Average Monthly Viewers – includes anyone who sees a Pin from your profile on their feeds.
  • Repins – the number of times someone saved your Pin to one of their boards. This is how people can discover your content on Pinterest.
  • Clicks – This data shows the number of clicks on Pins from your profile.

Follow these steps to set up a new business account or to convert your current account to a business account.

Happy pinning!


  1. Mia says:

    Great breakdown of how to use Pinterest analytics! Since Pinterest is such a popular platform used to grow a digital presence, it’s important to understand how it impacts your social media strategy

  2. Sharon says:

    Thanks Amy, that was a useful post.

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