Written by a Contributor
When you work from home, you don’t always feel in the business frame of mind. Of course, you know that you have a business, and you’re working hard to generate an income, you even have a home office – but sometimes, you feel like a fraud. Imposter syndrome can creep in so quickly when you work from home. You’ll often find that you don’t always feel so professional – and that can impact on how you run your business. But it shouldn’t. You’ve worked so hard to create your business, and you are a professional – so you have every right to act like it. If you’ve always shied away from executing an aggressive marketing strategy as you feel inferior to competitors in your industry, it’s time to change that.
Maybe you are marketing your business, but you’re doing in it a very soft way? This is nothing to feel bad about, but if you aren’t really giving it your all, then you’re leaving a lot of business on the table? It’s okay to post a little on social media and hope for the best. But if you want to grow and turn your home business into something much bigger, you need to do more. Maybe the reason you haven’t taken any further steps is that you’re not really sure what you need to do? And that’s okay. Because we’re going to walk through ten different methods you can use to promote your business right now.
#1 – Google Adwords
First of all, if you’re yet to give paid search a go, this should be your first port of call. And no, you really don’t have to be a marketing expert to get this right. It’s just important for you to be able to research a little bit on how to get started, such as heading to Adwords.Google.com for more. Then, just try it out. Figure out what keywords are getting the best results for you. By advertising in Google search results, you should find that your traffic improves.
#2 – Facebook Advertising
From here, you can then do something incredibly similar with social media. Facebook advertising is also likely to pay off for you. Facebook is still the leading social media platform, and it doesn’t seem to be going anywhere. So think about paying to promote your posts and see which get you the traffic, exposure, or business that you’re looking for.
#3 – A Newsletter
Next, you’re going to want to start to build a mailing list. Ideally, this is going to be something that you can do right away. Because the sooner you start to create a list of subscribers, the quicker you can start to engage your audience and work on marketing to them. While post on social may feel effective to you, you’re still at the mercy of that platform – and you can lose business quickly if you’re too depending on one platform. But the mailing list is yours! So you have more control over marketing this way.
#4 – SEO
You should also ensure that you’re working SEO into your plans. If you’re not really sure how you do this, or you don’t really have time to work on your link building, then think about hiring someone to do this for you. This is going to support your Adwords activity and help you to show organically in search results.
#5 – A Blog
If you’re not a blogger or content marketing in the first place and your business doesn’t have a blog, it’s time to change that. You’re going to want to put your all into creating a blog that allows you to boost your SEO, engage your audience, encourage more traffic to the site, sell your products and services, AND give you content to share on social. Convinced yet?
#6 – Promotional Videos
Then, you should also consider using video in your business activity too. This is a quick and engaging way to connect with your audience and get a message across. And don’t worry if you have no idea how to make videos, you can see Lifetime-Media.com for more on how to hire someone. Investing in this area can help you to put out better content too.
#7 – PR
If you’re focusing mainly on your digital activity and nothing else, then you may find that you have some gaps in the promotional calendar. This is where a killer PR campaign comes in. If you can get your business name out into the media, it’s going to support everything else that you’re doing and also give your brand credibility by being mentioned by the media companies.
#8 – Display Marketing
From here, you’ve then also got display marketing. While you may not want to do too much advertising, you really do need to take retargeting seriously. This is where you’re able to send ads out to people that have already engaged with your website. You’ll often find that if you put a great call to action in your ads, you’ll be able to scoop up lost sales or business.
#9 – Influencer Marketing
Then, there’s working with influencers too. Right now, influencers are incredibly influential in the marketing space. And brands that team up with the right influencers are going to get results. So take a look at this guide to getting started with influencer marketing by SocialMediaWeek.org and understand the impact. Then, handpick the right influencers that match your brand and see what kind of traction you can get.
#10 – Events
Then, there’s always events. When we’re talking about marketing, it’s so easy to just focus on the digital things that you can do. While advertising on TV or in a magazine may not be relevant to your business or your audience (and incredibly expensive), that doesn’t mean that all offline marketing methods are. Events are great for allowing you to meet your audience or clients, increase your relationship with them, and still get some great content to share online too.
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