Written by a Contributor
In the early days of the internet, there weren’t many websites. But there have always been individuals who made their own personal web pages, and some of you might remember a few of the poorly-designed sites you used to visit back in the day. You could get away with a few hyperlinks, a logo designed on Microsoft Paint, and some awful GIFs.
However, with a growing influx of people and businesses making websites, the standards started to rise. In 2018, search engines demand a lot of websites if they want to be ranked highly. If you want to build a popular website in this competitive age then let’s talk about the things you need to consider.
Backlinks.
Backlinks should be one of your primary focuses if you want to build a popular website in this competitive age. Popularity is easier to achieve when you show up at the top of result pages on search engines. And search engine algorithms are impressed by backlinks because they’re a way of “vouching” for your website. The more sites link back to your website, the more reputable it seems in the eyes of Google and other search engines.
You should try to make as many connections with other bloggers or people in your line of work as possible; you could do each other the favor of linking to each other’s websites. There are also professional agencies that’ll provide backlinks for you in articles on blogs and websites.
Research.
Another important way to build a popular website is to do your research. You can learn a lot about the things readers or potential customers want from a website by assessing the information you have on them (with their consent, of course, given the new data laws).
After all, you’re not just trying to show up at the top of search result pages; you’re trying to ensure that people who visit your website return for repeat visitors. You want long-term readers for your blog or customers on your store.
You might even want to look into a company such as PRWD to help you out with user research. If you can professionally analyze user needs and behaviors from insights on your website then you’ll be able to develop a strategy to improve your site’s design and content for better retention of readers or conversion of visitors to customers.
It all depends on the purpose of your blog or business website. But the point is that you’ll be able to develop the kind of website people want to see if you know them better.
Keywords.
It’s one of the oldest ways in which to impress search engines, but that’s because it’s the best way to gauge a site’s relevance. Keywords tell Google or Bing whether your website is linked to the terms somebody has entered into their engine. That’s why your content needs to be carefully considered.
Even your website’s title and meta description have some impact on the way in which search engines perceive your relevance. But they also influence people scrolling through search results. The better the title and description of your website, the more likely it is that you’ll draw in new visitors.
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