“I’ve been blogging since 2016 (not really serious until the start of last year). I’ve been loving capturing my life through blogging, and seeing myself improve!”

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Sophie and Garry connected with me through mutual friends and past wedding couple, Ciaran and Fionnuala. You can check out the photos from their gorgeous Ballymagarvey Wedding by your favorite Ireland wedding photographer here.

I met Sophie and Garry for the first time at their engagement shoot, which was also held at Cliff at Lyons. Go ahead and take a peek at their sweet engagement session here. We used this opportunity as time to explore this gorgeous venue and make plans for their summer wedding.

It was bang in the middle of May during our lovely heat wave (one of the hottest days of the year!) that Sophie and Garry tied the knot surrounded by friends and family.

Published August 29, 2019 on SilkePhotography.ie

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I always promote working smarter, not harder… so I invite you to take advantage of all my hard work and download my ten step system that covers all of the steps necessary to boost the on-page optimization of any website. The best part? It’s FREE! Check it out below.

A couple things I want you to know about this system:

• Stuff happens. Algorithms change. As I update my system, I’ll share my notes with you.
• Many of the posts you’ll find here are targeted towards one industry but don’t get stuck inside that box. Each of the methods mentioned can be applied to almost any website.
• I cannot guarantee that you’ll end up on the first page or in the number one spot of a Google search result. No one can. If they promise you that, they’re lying.  #SorryNotSorry
• Getting your site ranked can require a LOT of work. Ten steps does not equal ten minutes. If you want to be successful, applying best SEO practices to your website will become a way of life (not just a one-time thing).

I wish you all the best and would love to hear your feedback!

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This incredible platform completely removes the question of “What day works for you?” from your workflow!

It allows you to set up your real-time availability, appointment types, and prices. Clients then just visit your scheduling page, choose the day/time that works for them and the type of appointment they’d like to schedule, and pay. Both you and the client will receive a notification via email when the transaction is complete. Easy peasy!

Acuity Scheduling is compatible with a variety of payment types including: Stripe, Square, PayPal, and more.

The scheduling page is available to your clients in whatever format you prefer. It can be embeded into your site, shared in link, or posted on social media. Whatever is the easiest for you and most convenient for your clients, they have you covered.

Wondering what it might look like on your site? While each scheduling page can be customized to fit your specific branding guidelines, feel free to check out my calendar. I threw this together in less than ten minutes! It still needs a little work but the hardest part (getting started) is now complete.

Acuity Scheduling offers a FREE TRIAL (can’t beat that!) and once your trial ends, there are four membership types to choose from. Free (a total no-brainer if you just need the basics), Emerging Entrepreneur ($10/month), Growing Business ($19/month), and Powerhouse Player ($39/month).

Seriously low fees, especially when you consider all of the incredible tools you receive!

For more information and to get your trial started TODAY, visit AcuityScheduling.com.

I’d love to hear all about your experience with Acuity Scheduling in the comments below!

– – –

In the spirit of honesty and full disclosure, this post includes affiliate links, which means that I may get a commission if you decide to purchase anything from the company listed above. I only recommend products and systems that I use and love myself, so I know you’ll be in good hands.

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Let’s face it. They’re all over your website. Hundreds, sometimes thousands depending on how long you’ve been in business.

So how can you use this to your advantage? Let’s break it down…

1.  Every image on your website is a representation of your brand.

Keep the look and feel consistent. Make sure you’re proud of the work you are showcasing. Your portfolio can make or break a sale.

2. Set up your image details properly.

Again, consistency is key. You’ll hear that a lot around here. Before you even upload an image, make sure that the filename is focused on the keywords/phrases of your page/post. Once uploaded, add your alt text and again make sure that the keywords/phrases are included. In the example below, our key phrase is “DIY SEO for Photographers Guide”.

TIP:  Add your keywords/phrases and your business name. After a little time, check out Google image search.

3. Use images to break up your content.

Any blog post or website page should have around 300 words of content in order for best case on-page optimization. That said, posts don’t have to read like the intro to your favorite novel. Use the beautiful images you’ve so carefully chosen for your website in order to break up the copy and keep your readers’ attention.

4. Placing images throughout your site.

When placing photos throughout your website, keep in mind the standard screen size. Photographers often have huge beautiful monitors that allow them to meticulously edit their images. This is AWESOME for anyone who also has a wildly large screen, but here’s the thing… there’s this whole slew of people who work on laptops or view your website on their cell phone. Every now and then, pull up your website on a device you don’t usually use and make sure it looks/feels exactly how you want it to (especially the images).

5. Image size.

Assuming you have a gazillion images on your site (or will soon), the size of your images will have a major impact on how quickly your site loads. For crazy details on image size and how to make every single image look amazing on your site, check out this article from the good developers at Google.

Go ahead and apply these tips to each and every image on your website. If it feels overwhelming, go ahead and take one page or one post at a time. The results you see will motivate you to finish the rest.

We’d love to hear your ideas for the fourth step in our DIY SEO for Photographers Guide! Leave all of your SEO questions in the comments below and we’ll get you answers.  

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The Basics

You’ll need to make sure that your focus keywords are included in the basic setup of your website. These areas include:

• Website title
• Website description
• Page titles
• Page descriptions

Content. Content. Content.

We’ve discussed some of the advantages that photographers have over other business owners when it comes to SEO. The reverse is true in this situation… trying to fill your website with keywords can sometimes just feel (and read) weird or boring.

So what do you do?

You think outside of the box! Let’s say you’re getting ready to post a preview from your seventh engagement session. You’re tired of repeating the words “Bowling Green Engagement Photographer”. So what do you write? Here are a few options…

• Tips on how to make an engagement photography session successful.
• What to wear during an engagement photography session.
• How you help your newly engaged couple feel comfortable in front of the camera during their photo session.
• The best time of day to capture those soft and romantic shots for your engagement session.
• Top ten things to look for when searching for an engagement photographer.

There are seriously a zillion options, you just have to get creative and choose the one that best fits your needs.

Now that you’ve figured out what to write, where exactly should it go?

• The basic pages throughout your site are the most important; home, about, services, prices, contact.
• Utilize every single blog post to the fullest. Every post needs a focus, make it one of your keywords/phrases.

Wrap-Up

Every word on your website is there for a reason. Whether it’s entertaining or just there to help you connect with your readers, make sure that it’s also helping to increase your site’s SEO.

Don’t forget, potential clients can’t hire you if they can’t find you!

Check back soon for Step 3 of our DIY SEO for Photographers project… all about images!

Questions? Comment below or email us at info@atterbie.com.

SEO Hudson Ohio | SEO Ohio | Search Engine Optimization | SEO for Photographers

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With that in mind, we’ve created this DIY SEO series for folks who have some extra time and want to learn how to apply simple SEO practices to their websites that will help improve their site’s search ranking.

And now for the first step in DIY SEO series…

SEO:101 – Define your Keywords and Phrases.

Keywords and phrases are the specific terms people enter into a search engine (like Google) to find whatever product, service, or information they’re looking for. Knowing the terms that your ideal clients are looking for will help you determine how to properly market your website.

Example: If you are a photographer who takes pictures of babies who were just born, your keyword may include… Newborn Photographer, Baby Photographer, Baby Photos, etc.

Once you’ve figured out what the general terms that people are looking for, it’s time to think about how you can narrow these keywords and phrases down to best describe your business.

The first thing you must consider is niche. Do you serve a specific portion of the market or offer a product that is unique to your business? Make sure to include terms that will help set you apart from the competition.

Example: If you are a photographer who focuses on elopements, don’t rely on “wedding photographer” to best describe your services. Make sure you utilize “elopement photographer” while making your DIY SEO plans.

The second thing you must take into account is location. Most photographers serve the area located within 1.5 hours (at most) of their studio or home base. With that in mind, you can add general locations to your keywords to filter out clients who you will likely not travel all day to photograph.

Example:  If you are a family photographer located in Detroit, Michigan – make sure that you use “Detroit” as a keyword.

Don’t be afraid of losing people searching for those general “family photographer” terms. Ideal clients are looking for photographers who will serve their specific needs. While you may get traffic from around the world if you one day have high rankings with the term “family photographer”, chances are you won’t want to travel to Timbuktu to do a one-hour family session.

We’re going for quality over quantity here folks!  

Questions? Comment below or email info@atterbie.com for help.      Atterbie – Digital Marketing Solutions – SEO Services – SEO Hudson, Ohio – Search Engine Optimization – SEO For Photographers

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Now through February 14, 2017 get $100 off our Website Review Package. With this special, you’ll receive:

• Full technical review of your current website including:
  • Feedback on every page of your site
  • Recommendations on structure changes including URLs, Page Titles, Descriptions, etc.
  • Notes on how to improve the user experience
  • List of opportunities to increase searchability for SEO purposes
• Keyword analysis:
  • Includes up to five keywords/phrases
  • Helps you better understand your current rankings, search volumes, and SERPs
  • Includes a comparison of your rankings to up to two competitors of your choosing

COST:  One-time fee of $129 (normally $229, a $100 savings!)

Upgrade your package to include 10 days of unlimited email support for only $69.

How exactly does this work? We’re so glad you asked!

Email us at info@atterbie.com with a link to your website.

Once your purchase is confirmed, we’ll send you an email with the items we need to get started…

• Login information for your site (we want to see the details!)
• The five keywords associated with your site that you’d like analyzed.
• The two competitors you would like compared to your search engine rankings.

It’s super easy and super fast. Your Website Review and Keyword Analysis will be completed within 48 hours of your purchase!

Email info@atterbie.com to purchase your Website Review Package today!

We can’t wait to hear from you.  

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