Written by a Collaborator
Advertising is an essential for any business, no matter what size your business is or what products or services you might be selling. But it’s absolutely essential that you keep as up to speed as possible. When it comes down to it, the way companies advertise has drastically changed over the past few years, as brands are trying to keep up with consumer use of technology. Sure, print advertising still has its place, such as billboards, leaflets, posters and more. But more and more consumers are spending more and more time, so your company should ensure your ads appear online too. This will get the most views or digital footfall and can convert a higher number of sales. Advertising online can help to ensure potential customers see your products while they’re working on their computer, browsing sites on their tablet while commuting, using their laptop at home or using their smartphone. Here are a few tips that will get you started on the right path.
Set a Budget
Before we even suggest any different types of advertising, it’s important to advise that you set some sort of budget. While online advertising costs can be low, there are so many different ways to advertise that if you engage with them all, combined costs can quickly skyrocket. You need to set yourself a budget so that you only commit a set amount of money to advertising and have money left over to invest elsewhere in your business.
Use Adwords
Adwords is an advertising platform run by Google, where you can pay a set amount of money or your ads to appear in search engine results. This can prove extremely effective. The vast majority of people will use Google at least once a day and Google is already a specialist in matching ads to keywords that users are inputting into its engines. This means you benefit from a highly targeted form of digital advertising that can make you a lot of money!
Collaborate With Social Media Influencers
Social media influencer advertising is a relatively new branch of advertising. But it’s one of the most effective nowadays and that’s why so many brands are engaging with it. Put simply, a social media influencer is someone who has thousands, tens of thousands, hundreds of thousands, or even millions of followers on social media platforms like Instagram. They can expose these followers to your brand, promote it and influence their followers’ behaviour by encouraging them to buy with your brand. Generally speaking, you’ll pay them to place one of your products or to promote one of your products on their page, their story, or to post some sort of video about it. This can convert a lot of sales and is usually worth the investment.
These are just a few suggestions to get the ball rolling. There are plenty more means of advertising out there, but these are some of the most popular and effective methods that could really work for your company and brand!
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