Written by a Contributor
Some of us don’t mind how many people read our blog. Perhaps it’s more of a personal journal that’s only of interest or accessible to our nearest and dearest. Maybe we use it as a spot to curate our thoughts. However, if you want to make a career of blogging and to generate money from your posts, you’re going to have to lay a whole lot more focus on how many people are accessing your blog and reading what you have to say.
Why? Well, when you are a blogger, you generally earn most of your money through advertising. If you generate a lot of traffic on your site, advertisers will be aware that there are a lot of eyes on your posts. Business owners want to place their brand and products where plenty of people will see them.
Traditionally, physical advertisement spaces in high footfall areas like city centres tend to have a much higher price tag on them, as more people will see them. You can apply the same logic to online advertising – the more readers you have, the more you can charge for advertising space on your site! So, here’s how to direct as many readers to your blog as possible to make yourself as much money as possible!
SEO
The first area you should focus on when it comes to directing traffic to your blog is SEO. SEO stands for search engine optimisation, and it is a process that is most commonly associated with E-commerce stores.
However, it can be equally useful for blogs too! When web users are searching for any form of content, they tend to make use of search engines, inputting key terms or phrases associated with what they want to find. Search engines then scour the web for pages with content containing similar phrases and orders results accordingly, with the most appropriate results featuring higher in the list. You want your blog to be as high in results as possible, preferably on the first page. You can learn how to do this here.
Linking Your Social Media
Chances are that you already use social media for personal reasons. But you can use it to promote your blog and blog posts too! If you post on your social media with links to your blog, or announcements of new posts or content on your blog, your followers are likely to follow the links and read your material on your blog itself. This can boost the amount of traffic heading to your blog extremely easily! So, link your blog and social media today!
As you can see, you should aim to have as much traffic passing through your blog as possible to boost your blog-based earnings. These are just a couple of steps that you can take to achieve this!
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