Written by a Contributor
The business world has shifted dramatically over the past decade. Today, a whooping 60 per cent of all business is done online, with a large per cent of companies operating virtually only. This means that in the business industry, having a well designed and effectively functioning website is key.
Of course, for a lot of business owners, knowing how to create a website that has that ‘wow factor’ that takes it to another level is not their forte. If you’re among business owners who aren’t website savvy, don’t panic because we’ve got you covered. Below is a guide to everything that you should know about further enhancing your website.
Have your site re-deisgned
If your website is five years old or older, then the chances are that its design may be somewhat outdated. Website design moves quickly, like everything on the internet, which is why you may want to consider having your site redesigned and updated.
It’s not just about the visual side of things, although these elements are important, it’s also about the features incorporated into your site. Speak to your web designer about updating your site and see what they would recommend that you do. Ideally, you want to opt for a site base that will come with regular updates and bug fixes, so that you can ensure it remains running effectively for many years to come.
Have your content re-written
Has your site’s traffic been slow? Or, have you noticed that you just aren’t getting as many leads as you used to? If you are starting to notice that your website isn’t doing as well as it used to, it might be a good idea to consider having your content rewritten.
While you could opt to do this yourself, unless you’re an SEO specialist, it’s best to outsource the task and get search engine optimization help. After all, if you are going to create a website that has a professional look and feel to it, it is crucial that your content is perfectly written, highly polished and has a professional feel to it.
Test its usability and ease of navigation
One of the most vital aspects of business website design is usability and ease of navigation. If your website isn’t easy to use or has long loading times, you will lose customers as a result. So it’s important to ensure that your site is easy to use and navigate.
If you’re not sure whether it is or isn’t, it could be time to organise a focus group where you get impartial people to use and test out your website, so that they can then provide you with feedback regarding how easy it is to use and get around. This type of feedback can be hugely helpful for any business, so it’s something that it’s worth considering doing.
If you’ve started to feel like your business’s website lacks that little something, then you might want to consider taking note of the ideas above for ways that you can enhance and improve it.
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