Want to attract more readers to your blog? Creating engaging content is the best way to grow your readership, however you can gain an even bigger audience by thinking beyond the confines of your blog. By treating your blog as a brand, you can build its presence across the web (and even offline) to gain more exposure. Here are just a few promotion ideas to consider to attract more readers.
Share posts on social media
Social media is a great place to share your content and reach a wider audience. It’s from social media that you’ll get the bulk of your loyal readers – many people follow blogs on Facebook, Twitter and Instagram. Simply set up social media pages for your blog and start posting links to all your blog content on these pages. You can share new posts and reshare old posts as a way to generate extra views for these. There are automation tools that automatically post any new content on your blog to your social media pages – these are very popular and can save a lot of time.
You can get new readers through social media by using hashtags and by paying to promote your page (you can also promote individual posts on Facebook). You may also be able to interact with other users on Twitter or join community groups on Facebook. You may even be able to form relationships with other bloggers and influential people and encourage them to share you content on social media to help introduce it to a new audience.
Allow readers to join a mailing list
A mailing list can also be a great way of generating loyal readers. Every time you create new content on your blog, you can alert everyone on your mailing list with an email. To set up a mailing list you’re best using a specialist mass email platform such as Mailchimp. You can encourage people to sign up to your mailing list with a pop-up on your blog. You can also advertise it on your social media pages. Make sure not to put people on your mailing list without their consent.
Invest in SEO
A lot of new readers may stumble across your blog by using search engines such as Google and Bing. SEO (search engine optimisation) can allow you to improve the rankings of your blog on these search engines. For example, you may have created a blog post on ‘how to brew root beer’ but when people type this into Google, you may not come up until the 12th page – investing in SEO could help boost this post to the third page or even the first page to help maximise searchers’ chances of visiting your blog.
SEO involves making use of keywords and hyperlinks. Whilst you can try to learn the art of SEO yourself, many people prefer to pay an SEO company to do this work. The cost and results of such a service can vary depending on how extensive you want it to be.
Create merch for your blog
It’s even possible to sell merchandise for your blog. This could include anything from t-shirts to custom car air fresheners. On top of helping your blog to generate some extra money, this branded merchandise could help you to gain more exposure if people are willing to buy it and flaunt it. You can sell merchandise for your blog through your blog site itself, via social media and through platforms such as Amazon. Merchandise often works better for blogs that are already gaining a fair amount of traffic – after all only diehard fans of your blog are going to want to buy a t-shirt or a mug.
Write guest posts on other blogs
You can also write guest posts on other people’s blogs as a way of gaining exposure. Some bloggers may accompany your post with some information about you and a link to your blog. You could even try a cross-promotion strategy and allow them to post content on your blog in exchange. Not all bloggers accept guest content and some of those that do may still be reluctant to allow space for advertising your blog, so make sure you select blogs carefully.
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