When you work really hard on producing well-written content, you want your blog noticed – am I right?! Don’t worry about waiting until your site is perfect or you have 20+ posts to share. Once you’ve started writing and your site is open for business, it’s time to get the word out.
15 easy ways to get your blog noticed.
#1 – Add a link to your blog to the intro section of your personal Facebook page.
You know that area under your name that you can fill with a line or two? Add a link to your blog here!
The nice thing about this area is that people can see the text whether you are friends or not. So if you want basic visibility when posting in groups and communicating with those you don’t know, a link here is ideal. If you have multiple projects that you want to share with the world, try using linktree. Install it once and never worry about changing your bio again. Update your linktree account and all of your profiles will be updated simultaneously. #Winning
#2 – Share a post on on your personal Facebook page’s timeline.
Copy and paste a link from your website to your timeline. It’ll automatically pull the meta description and featured image from that post, so be ready. When preparing to share on Facebook, you can also include a brief intro about the post or tag your friends and family who you think may be interested.
#3 – Does your blog have its own page? Share a post there too!
If you have created a Facebook page for your blog, you should be sharing your posts here!
There are a few ways to do it… First, publish a direct link to your page. Super simple. Second, write a post about your blog with no links (can sometimes help with engagement) and then add a link to your blog in the comments.
#4 – Tweet, snap, instagram it up.
We’re talking about all the social things here, folks. I could have probably listed 15 individual social media actions here but I’m not going to waste your time. Go ahead and take advantage of every single social media platform you have available. Don’t forget about linktree when it comes to Instagram. Whatever you’ve got, send it out.
#5 – Ask your friends and family to share your posts.
A free and easy way to support you, friends and family should automatically share your posts but they likely aren’t going to do it unless you straight up ask them to. Be polite and kind and if they say no, brush it off. Your blog is not meant to start drama or stir the pot with strange family dynamics, just take what you can and be thankful.
#6 – Send out an update in your newsletter.
If you haven’t already started a newsletter for your blog, it’s time to do that well, TODAY. Seriously. A newsletter can be one of your most valuable marketing tools in the long run. Don’t worry if you only have two subscribes and one of them is your mom. It’s all good and sending out a newsletter on a regular basis is an excellent habit to get into.
Side note here, do NOT include your entire blog post within the body of your email. For one thing, it’s likely way too long for anyone to read within an email. And on top of that, the goal here is to drive traffic to you website. You’ll want to share a headline and/or image along with a brief description of what your blog post is about, then a ‘read more’ link that directs them to your blog post. Easy peasy.
#7 – Shout it from the rooftops!
I hate heights so rooftops are not going to happen for me, but the idea here is that when you’re out there being social in the real world with actual humans who speak and can hear – tell them about your work. Explain the topic, what you’ve written, why you chose that angle, etc. Then encourage them to go visit your blog to read the full article.
#8 – Post to Facebook groups.
Back to social media for a minute here. One super quick way to get the word out to a targeted audience about your latest work. The idea of Facebook groups almost makes me cringe because my first impression is simple – spam. But that’s not all they’re about. Facebook groups can be super powerful collections of brilliant minds who think similarly and what to share information.
Bonus points if you add your own group and are able to control the way your information is shared. Posting on a timeline can have a much more powerful impact than sharing in a long stream of comments that everyone who participates is required to comment on. Beware though, if you do not own the group and your post gets a lot of attention that may take away from a product or service that the group owner is selling – you’re likely to get ousted. #ImJustSayin
There are total pros and cons no matter how you move forward with this one. You need to know what your resources are and take advantage of them accordingly. Facebook groups are wildly powerful when used properly.
#9 – Networking Meetings
Yep, these are still a thing! Created long before you could log onto the World Wide Web and connect with the hoard of people you’ve met over your lifetime, networking meetings were created as a way for professionals to meet and share their work.
Meetings are held in locations across the globe for every genre you can imagine. Just find the one that fits you best in a location that is realistic for you to attend and go! Bring along a business card and marketing materials for bonus points and you’ll be off to an excellent start.
#10 – Attend a conference or summit.
If you’re ready to up the ante from your local networking, do a quick google search for a conference or summit designed for bloggers in general or something that fits your specific niche. This type of environment will allow you to connect with a massive amount of people who are all on the same journey as you.
It can be empowering and inspiring and may just connect you with the right folks to help take your blog to the next level. If nothing else, it will definitely help you get the word out about your brand and share information about your work.
#11 – Ads
I’m only going to touch on this a bit because it’s a topic for another post of all on its own.
Buying ads is one of the most mainstream ways to go about building an audience for your blog and gaining traction. The thing is, it comes with its pros and cons. The pros are that you can get your message in front of as many potential customers as you can afford. The con however, is that when you stop paying – the ads stop running.
Good ad campaigns require A&B testing in order to figure out what will work best with your clients and to improve your overall conversion rates. If you are new to blogging, I highly recommend you hold off on this for a minute and focus on the other free aspects that you can work on in your spare time before you get to spending money on ads.
#12 – Create a freebie and collect email addresses in order to download it.
If you aren’t at all familiar with this strategy, the basic idea is that you create something really awesome that you know your target audience will be interested in. In order for them to get their hands on this incredible thing you’ve developed, they have to give you their email address and then they get to download your item for free.
Once you have their email address, you add it to your email list and in time you’ll have a nice collection of leads.
There are a zillion different types of services that will allow you to automate the process that range from super simple and free to wildly complicated and expensive. Figure out which one will fit your needs and don’t be afraid to start with something basic with a phase two plan of moving into something bigger as you grow.
This brings me to another really important point… you do not need to spend a ton fo money in order to get your blog off the ground. In fact, you can start with something absolutely free and then move on from there. What you do need however, is patience and brainpower.
‘They say’ you can do anything with enough time or money and that’s absolutely true, but when you don’t have a huge development budget to blow through it is important to remember that you can do anything with enough patience and brainpower. It may take you hundreds of YouTube tutorials or finding an awesome cheap course – but you can do this.
#13 – Make sure your RSS feed is accessible.
An RSS feed is system that allows subscribers to get automatic updates whenever new content is published on your blog. This is super helpful for serious blog followers and those sites that aren’t equipped with an option to subscribe to a newsletter. Some folks just like RSS feeds and you should make it super easy for them to follow your blog. Enough said.
#14 – Search engine optimization, please!
I’m hoping you already know a thing or two about SEO (search engine optimization) but if you want to get your blog noticed for free, SEO is the way to go. Unlike ad campaigns, the effects of SEO will stick with your site for its lifetime.
I’ll link a few posts here later, but go ahead and click on the SEO category to start reading more. While many of these posts are geared towards a specific industry, don’t fret. The same principles apply to any website.
#15 – Publish new content on a regular schedule.
Publishing new well-written content is a wildly important in getting your blog noticed.
Once you use a few of the methods listed above and get visitors trickling into your site, you’ll want them to come back. If they do come back for a second visit and there’s no new content available, who’s to say they’ll come back again? Chances are that they won’t.
You’ve only got one shot. Make it count! Come up with a publishing schedule that you can commit to and actually follow through with. Whether it’s daily, weekly, or monthly – be consistent! Your audience wants to know that they can count on you and this is an excellent way to establish trust.
Do you have other methods to help get your blog noticed that you don’t see on this list? Leave your tips in the comments below! I’d love to hear your thoughts. Need help getting started with your writing? I can help. Fill out this form and I’ll be in touch right away.
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