Are you looking to hire a ghostwriter but aren’t sure if it fits your industry/niche? Let me help break this down a bit. A ghostwriter is someone who ‘writes’ on your behalf. They get no credit for the work, just pay for their time and skill. It’s fairly simple. You assign a topic and length, the ghostwriter gets it done, you cross that item off your check-list. It’s a win-win.
So the question is, what industries can you hire a ghostwriter for? And the answer… every single one. Seriously. From accountants to photographers to eCommerce sites to real estate development companies, and everything in-between. If your work requires some type of content creation, you can hire someone to do it for you and then take all the credit for yourself! I’m not saying this in a selfish way, it’s just an excellent opportunity for you to outsource something that may otherwise totally cramp your style.
Here are the four reasons that business owners (or department leads) hire a ghostwriter:
Reason #1 – They don’t like writing.
I have probably said it before and I’m sure I will say it again… you are not alone! I’d venture to say that most people don’t necessarily like writing and even if they do, they aren’t prepared pump out thousands of words on a daily basis.
If writing is not your jam, for whatever reason, outsource that portion of your work! It’ll save you so much stress and anxiety, knowing that you’ve completed your task but haven’t actually had to write every word yourself.
Don’t forget, when you hire a ghostwriter, you are the client. So rather than having the pressure of creating something from nothing, you get the ultimate say in what is published. You have the right to ask for edits and to critique the work until you feel it fits the brand and voice that your business wants to communicate.
Reason #2 – They don’t have time.
If you’re an entrepreneur of any sort, your time is literally your money. There are not enough hours in the day to get everything done. Especially if you’re trying to have some sort of balance in your work and personal life.
When you hire a ghostwriter, you save yourself SOOOOOOO MUCH time and headache.
In order to make things even easier, be wildly clear with your expectations for every item that you hand off to your ghostwriter. If there are specific sub-topics you wanted covered under your main topic, tell them! Ghostwriters are super quick typers, have a pretty good vocabulary, and (hopefully) love to write – but they are NOT mind readers. If you have something specific in mind, share and explain as best as possible. This will set everyone up for success in the long run.
Reason #3 – The team is spread far too thin.
If you’ve made it to reason number three, congratulations on building your business to the point of having a team. You are incredible and deserve to be properly supported. Chances are that when you hired each team member, you set up clear expectations on what their jobs would be. Rather than bombarding your team with the task of coming up with incredible content for your blog or website, hire a ghostwriter! It will save you all a ton of time and stress. I promise!
If you’re a one-man band, I’m certain that you’re already spread far too thin. Ask someone for help! Hire a professional to take care of those tasks that don’t require your personal touch but can still thrive with a little guidance from you. You’ll be thankful to hand something off and your business will benefit in the long run.
Reason #4 – You want to work on your SEO.
Long gone are the days where you can just shove keywords all over your website in meta tags, meta titles, meta descriptions, etc. Content is king and it’s reign is here to stay. If your goal is to help your website gain some traction without any type of ad spend, investing in your site’s content is the way to go.
When you hire a ghostwriter with any type of SEO goals in mind, be sure that the ghostwriter is familiar with SEO best practices and willing to write in a way that supports your purpose. It’s still content writing but has a different spin. They’ll have to think of things like keywords, keyword ratio, length of content, internal linking, outbound links, etc.
While you can always go back and make changes if necessary, it’s so much easier to begin with the best practices in place.
Here’s what you need to know:
Hiring a ghostwriter does NOT mean that you can’t write, that you hate to write, that you aren’t an expert in your industry, or that you don’t have time to sit down in front of the computer.
Hiring a ghostwriter DOES mean that you have other things to spend your time on where you can be more effective and have a bigger impact on your business and your life. Again, time equals money. Spend your time where it is the most valuable.
This applies to any industry and any business, no matter how large or small.
Okay, are you ready to hire a ghostwriter? Phew. Me too! Hahaha.
I’d love to chat with you to learn more about your business and content creation needs, and to find out if I would be a good fit as a ghostwriter for your business. Here’s how you can connect with me:
Amy at ATTERBIE
amy@atterbie.com
Hudson, OH 44236
(248) 885-0023
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