Written by a Contributor
When we think of marketing online, the first thing we likely think about is email marketing. People have been sending out newsletters and offers for years, and I remains one of the most popular types of online marketing in the world. Of course with every man and his dog writing out emails to send, you need to find a way of standing out from the crowd and sending a more successful email to your customers. Here are our top tips for sending out great emails this year.
Add value
Never just send out an email for the sake of sending one out. You need to spend time every time you come to create an email to make sure that it is engaging and that it will add value to your customers. Don’t just send a string of deals with no context. Send your deals, but with some helpful content in there too. It could be a recipe, a how-to blog post, a puzzle or even a short story. Give your audience something fun to read and they will reward you by reading and engaging with it.
Right a great subject
The subject line of an email is like the title of a story, if the title sucks, people won’t want to pick up the book. Take your time to come up with a fun and engaging title for your email and make sure it is relevant to the content which is inside. Don’t be spammy with your subject line because people will only end up clicking off or unsubscribing from you.
Consistency
Every good marketing strategy revolves around being consistent. If you aren’t consistent with the style and the timing of your marketing, people won’t remember you. To find some great newsletter templates click here and make sure you keep the same style every time you send an email. Make sure you have a set time each week or month when an email will go out and this will allow your audience to predict when you will send it and stay in touch with you. Never miss a month or a week because this will affect your engagement and views from the audience.
Be different
If you want to really grab the attention of your audience you can think outside the box and do something different. For example, you could introduce a segment in your email which is a short story, and you could write a story each month or release a longer story in parts. This will be unique and will get people wanting to open your email to find out what happens next. You can also think of puzzles and other games to bring into the email to get your audience paying attention and get them engaged with your email. Any way that you can be different will work in your favour and will act as a talking point within your customer community. This can be great because it gives you a good reputation and brings everyone closer together.
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