Choosing which topics to write about can be the most difficult part of maintaining your blog in the long-term. Whatever you decide, each of the topics you cover must support the overall message that you website/brand is hoping to convey. This inclues everything from your blog posts to your services and/or products.
Some folks decide to have a hyper focus on limited topics and define a ‘niche’. In this case, they typically do not go outside of the box and only cover one or two things. This often happens for one of two reasons. First, they may be focusing on personal passions only. Second, they may have heard from Facebook groups or succes coaches that this is the only way to succeed. That if you define a passion and dive in, you must maintain focus and you’ll find success. While this may be true and it’s generally possible for you to do well in any topic (no matter how focused you might be), your ‘success’ could be lightyears down the road.
So what should you do? What are the most successful blog topics?
Let’s start by defining what success means to you.
If you want to blog for the purpose of sharing your thoughts and feelings, move ahead and do not look back. Choose whatever topics you’d like to write about with no pressure because your only goal is to share your opinion. You’re not worried about selling a service or product and affiliate income is way off your radar. #ThumbsUp – you’re good to go.
If you want to make money blogging and find the most successful blog topics in terms of generating income, you need to take an entirely different approach. In this case, it is still important to find something that you’re passionate about, but be sure that the topic you choose is also something that other people will want to follow.
Here’s the thing, blogging about your passion is amazing – but if no one is interested in reading your work and in the end will not buy anything either through you directly or for an affiliate that you are advertising, you’re out of luck and will not generate any income.
You have to think about it in terms of what people want. In general, people want to be better.
- To be smarter.
- To be stronger.
- To grow their influence.
- To have a prettier home.
- To build a more successful business.
You get it. They love envisioning better versions of themselves and those around them.
This translates into all kinds of services and products that you can either talk about or sell on your website or blog to make money.
For example, if you are a home decor company and are trying to sell your services, you can talk about all the zillion things that someone can do to improve their home. Think about the list of topics you could cover with actually trying to sell something…
- Seasonal design trends
- New technology for the home
- The latest in kitchen appliances
- What you can do to improve the general safety of your home
- How to babyproof your home
- Pillow options – are goose feathers the right fit for your space or do you need hypoallergenic alternatives?
- How to choose the best mattress for a good night’s sleep
- Talk about all of the furniture and decore manufacturers, why their products are superier or less than acceptable
- How to create a ‘green’ home
- How to naturally clean the air within your home
- What to do if you suspect there’s a mold issue within your home
- Eco friendly home building options
- Best flooring for families
- Kid proof paint
- DIY decor
The list could seriously go on and on and on. None of which screamed, “Buy this from me!” and each of these being topics that the general public would find interesting and likely read an entire article on. Ready to move forward?
I’m going to breeze right past the folks who want to blog for fun. That’s great and all, but there are literally no rules and there’s no reason for you to be reading this post. Just keep on keepin’ on and have fun!
Let’s assume that you are focused on the most successful blog topics because you want to make money blogging.
If you haven’t already established a blog presence, you should check out this quick list of the five most successful blog topics. Please remember that you do not have to focus on one thing alone. It can be a combination of whatever makes your world go round. Just be sure to listen to your audience along the journey.
The #1 Option – How to Make Money Blogging
Isn’t this what everyone wants? If you’re going to pour your heart and soul (and countless hours) into a project, wouldn’t you love for it to generate some income? I know I would! 😉
The thing here though is that most people don’t blog about making money until they’ve actually made money. It’s hard to gain credibility without having some kind of proof. If this is the thing you want to focus on but you aren’t quite there that, you have to spin it a bit. Talk about the process or the journey that you are on while “trying” to make money blogging. Detail the steps you follow and discuss whether they’ve helped or hurt you along the way.
If blogging about something you haven’t done yet isn’t the answer for you, here are a couple other ideas.
Option #2 – Personal Finance
Managing your money is just as important as making it!
One of the biggest influencers in the money management world is Dave Ramsey. His has a unique take on all things money related, including his own methodology on how to make your own financial situation better (it all comes back to self-improvement in the end!) Some of his methods are controversial. Not in the way of being illegal or way off base, but rather determining if his approach will work for you.
His blog includes many personal stories from ‘regular folks’ who have followed his suggestions and come out on top. You can follow his website, blog, or buy his books – which gives him access to all generations.
Another site that I see come up on my FB feed all the time is The Penny Hoarder. They talk about quick ways to earn $500, life hacks that save you money, and all kind of random money related things. Their bottom line message though is that you have options outside of your 9-5. If you find yourself falling short, hustle a side gig and you can get ahead.
If you’re a money pro or at least proud of where you’re at, this may be the answer for you!
Option #3 – Health and Wellness
We talked about creating a blog that will follow your journey, but this is a topic where the journey can really help you find success. People are all about losing weight and getting healthy, so if that’s on your to-do list then you’re already a step ahead of the game.
In this case, your site could be something as simple as a daily journey of your progress. Start by introducing yourself and then follow each step along the way. Post photos of yourself, take note of all your personal details and write away. Folks generally like to know two things when it comes to health and wellness: First, they are not alone. Everyone struggles, you’re just going to put your story out there so others can relate.
First, they are not alone. Everyone struggles, you’re just going to put your story out there so others can relate.
Second, there is hope. If you can do it, so can they. Right?
Let’s not kid ourselves here, this is a super competitive area. New blogs pop up every day, but that’s okay. Your personal community (friends and family) can serve as the catalyst that gets your audience to grow. Yes, that means that people who truly know you in person are going to be reading about your weight or lifestyle habits. Be sure that you’re ready for this before you commit!
Option #4 – Beauty or Fashion
Totally not my jam, but it may be yours. If you enjoy getting all dolled up and taking selfies, dive in. People love seeing inspiration for what they could look like (and effectively feel like, right?) with the right makeup and clothes.
Skip any kind of body shaming, add in a little self-love, and you’re golden.
Option #5 – Lifestyle
This is when you write about anything and everything. Don’t be confused though, this is not your personal diary. If you’re trying to make money blogging, you need to define a clear message that you want to convey no matter what topic you’re writing on.
Go ahead and share personal experiences but don’t just ramble on about your day if you aren’t sharing that info for a reason. For example, let’s say you went to your 10 year high school reunion and want to blog on it. Rather than writing paragraphs about the snooty girls you use to go to school with and how you still don’t like them, focus on what you did to get ready for the event. How you styled your hair, what you wore, who you touched base with first. Give people action steps that they can follow or at least be inspired by.
Always add photos! Stock photos are amazing and I use them all the time, but they aren’t always the best fit for your blog. If you’re talking about something unique or personal or trying to sell a specific product, skip the stock and take the time to get a great photo. It’ll be more than worth it in the end!
Ready to get started? Here’s a step-by-step post on how to start a blog in 9 minutes. It’s easy peasy and only costs $3.95 per month when you set up hosting through BLUE HOST .
Need help brainstorming a list of blog post ideas? I can help! Check this out… BLOG POST IDEAS!
0