Written by a Collaborator
Organic marketing is not, as you might think, about suddenly pivoting your brand into the wellness area. It’s recognized as the opposite of interruption marketing. Interruption marketing, most notably including advertisements, is all about your brand in the face of the audience, even when they’re trying to do something else like browse the internet in peace. Organic marketing is all about hitting them where there’s already interest. Here are a few of the top organic marketing tools and just how they can benefit you.
Capitalize on existing interest
What’s most important about organic marketing is that it targets those who already have at least some interest in what you’re offering. SEO campaigns, as described by Hubspot, are a key example of that. SEO is all about anticipating how your customers are likely to search for services and products like those that you offer and making sure that your website is positioned as best as possible to appeal to that crowd and their intention. You’re not wasting money trying to convert people who have no interest, you’re appealing to those a little further down into the sales funnel and thus more likely to convert with an extra push.
Organic marketing ensures brand quality
Interruption marketing does work in some instances. A really good advertisement can help a customer suddenly recognize a need they didn’t know about and make them more likely to use your solution as a response to this new need. However, organic marketing is all about playing up the strengths of your brand specifically. It ensures that the most consistent aspects of your brand, such as your website, are designed in the best possible way to convert. With teams like R6Digital, you can invest in making the most attractive and effective website possible. As such, you can make sure that whenever customers do land on the site, it’s better prepared to convert them the rest of the way.
Ensure better retention rates
Organic marketing should see you building your own community too. Social media has become an essential arm of digital marketing and it’s not only because of PPC marketing channels within all the major networks. Spending time talking to your community, engage with the fans, offering support, and soliciting feedback all creates the image of a brand that is very much on the side of its audience. There’s something called the “Matthew principle” that comes into effect, too. The more you can foster the growth of your social media followings, the more people will start to join in naturally, too. You show the social proof that your brand has supporters and fans, and others are more likely to join their ranks simply because we tend to follow crowds.
Organic marketing works better not only for your business, but it’s likely to be more preferred by your audience as well. Even when the interruption tends to bring them a bit closer to the point of conversion, most people don’t like being interrupted. Organic marketing is a smoother, and thus much more satisfactory process.
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