{"id":5983,"date":"2017-01-05T00:59:01","date_gmt":"2017-01-05T06:59:01","guid":{"rendered":"http:\/\/atterbie.com\/?p=5983"},"modified":"2017-01-05T01:13:11","modified_gmt":"2017-01-05T07:13:11","slug":"pinterest-analytics-data","status":"publish","type":"post","link":"https:\/\/atterbie.com\/pinterest-analytics-data\/","title":{"rendered":"How to interpret Pinterest Analytics data"},"content":{"rendered":"<p><a href=\"http:\/\/www.pinterest.com\/atterbie\" target=\"_blank\">Pinterest<\/a> recently introduced business accounts with a full set of new features, including\u00a0<em>Pinterest Analytics<\/em>.<\/p>\n<ul>\n<li><strong>PRO:<\/strong>\u00a0You get to see what people like about your website and your Pinterest profile.<\/li>\n<li><strong>CON:<\/strong>\u00a0 It&#8217;s another set of data that you now have to decode.<\/li>\n<li>You <strong>MUST<\/strong> have a business account in order to see your analytics.<\/li>\n<\/ul>\n<p>Once you&#8217;ve logged into your Pinterest business account, hover over\u00a0&#8220;<strong>Analytics<\/strong>&#8221; in the top menu on the left and then click on &#8220;<strong>Overview<\/strong>&#8220;. This is the main dashboard that shows you a summary of three areas:<\/p>\n<ul>\n<li><strong>Your Profile<\/strong> &#8211; how well the pins that you share are performing.<\/li>\n<li><strong>People You Reach<\/strong> &#8211; the number of people that see and\/or act on your pins.<\/li>\n<li><strong>Website Performance<\/strong> &#8211; the views that pins from your website get on Pinterest.<\/li>\n<\/ul>\n<p>Understanding these terms will help you\u00a0find meaning behind\u00a0the numbers:<\/p>\n<ul>\n<li><strong>Impressions<\/strong> &#8211;\u00a0the number of times a Pin from your profile has appeared on Pinterest home feeds, category feeds and search.<\/li>\n<li><strong>Average Monthly Viewers <\/strong>&#8211; includes anyone who sees a Pin from your profile on their feeds.<\/li>\n<li><strong>Repins<\/strong>\u00a0&#8211;\u00a0the number of times someone saved your Pin to one of their boards. This is how people can discover your content on Pinterest.<\/li>\n<li><strong>Clicks<\/strong> &#8211;\u00a0This data shows the number of clicks on Pins from your profile.<\/li>\n<\/ul>\n<p>Follow <a href=\"https:\/\/business.pinterest.com\/en\/blog\/how-use-pinterest-analytics-change-way-you-pin\" target=\"_blank\">these steps<\/a> to set up a new business account or to convert your current account to a business account.<\/p>\n<p>Happy pinning!<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":""},"categories":[86,57,12],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/atterbie.com\/wp-content\/uploads\/2016\/12\/Atterbie-Search-Engine-Optimization-Services-SEO-Hudson-Ohio-14.jpeg?fit=1920%2C1280&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7Epni-1yv","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/atterbie.com\/wp-json\/wp\/v2\/posts\/5983"}],"collection":[{"href":"https:\/\/atterbie.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atterbie.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atterbie.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atterbie.com\/wp-json\/wp\/v2\/comments?post=5983"}],"version-history":[{"count":6,"href":"https:\/\/atterbie.com\/wp-json\/wp\/v2\/posts\/5983\/revisions"}],"predecessor-version":[{"id":5990,"href":"https:\/\/atterbie.com\/wp-json\/wp\/v2\/posts\/5983\/revisions\/5990"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atterbie.com\/wp-json\/wp\/v2\/media\/5984"}],"wp:attachment":[{"href":"https:\/\/atterbie.com\/wp-json\/wp\/v2\/media?parent=5983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atterbie.com\/wp-json\/wp\/v2\/categories?post=5983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atterbie.com\/wp-json\/wp\/v2\/tags?post=5983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}