{"id":6060,"date":"2017-01-05T00:20:46","date_gmt":"2017-01-05T06:20:46","guid":{"rendered":"http:\/\/atterbie.com\/?p=6060"},"modified":"2017-08-18T22:46:58","modified_gmt":"2017-08-19T03:46:58","slug":"create-marketing-plan","status":"publish","type":"post","link":"https:\/\/atterbie.com\/create-marketing-plan\/","title":{"rendered":"How to Create a Marketing Plan"},"content":{"rendered":"<p>Don&#8217;t let the name fool you, a marketing plan is NOT the same as a business plan.<\/p>\n<p>A piece of your overall business plan, <strong>a marketing plan defines your idea clients\u00a0and the steps that you will\u00a0take in order to connect with\u00a0them.<\/strong>\u00a0Here are the five steps in creating an effective marketing plan:<\/p>\n<p><strong>1. Identify the need that your business will meet.<\/strong><\/p>\n<ul>\n<li>Will you solve a problem?<\/li>\n<li>Make live easier?<\/li>\n<li>Create something new?<\/li>\n<\/ul>\n<p><strong>2. Define your ideal client (aka target market).<\/strong><\/p>\n<ul>\n<li>Age<\/li>\n<li>Gender<\/li>\n<li>Location<\/li>\n<li>Income Level<\/li>\n<li>What do they do\/think\/feel on a daily basis?<\/li>\n<li>Likes and Dislikes<\/li>\n<li>Associations<\/li>\n<\/ul>\n<p><strong>3. Write your brand statement.<\/strong><\/p>\n<p style=\"padding-left: 30px;\">How will\u00a0you meet the needs of your clients and out perform your competition?<\/p>\n<p><strong>4. Define your communication channels.<\/strong><\/p>\n<ul>\n<li>Office (brick and mortar location)<\/li>\n<li>Phone<\/li>\n<li>Website<\/li>\n<li>Email<\/li>\n<li>Social Media: Facebook, Twitter, Instagram, Pinterest, YouTube<\/li>\n<\/ul>\n<p><strong>5. Determine how you will utilize your communication channels in order to reach your target market.<\/strong><\/p>\n<ul>\n<li>Consider the channels that your target market will prefer.<\/li>\n<li>Determine the budget allowed to spend on paid advertising.<\/li>\n<li>Write down the specific steps that you will follow to reach your potential clients.<\/li>\n<\/ul>\n<p>And go! Once you have a plan, make it happen. Follow through with the steps you&#8217;ve defined and monitor your progress, making adjustments where needed.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":6069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/atterbie.com\/wp-content\/uploads\/2017\/01\/Atterbie-Marketing-Plan-SEO-Hudson-Ohio-1.png?fit=1100%2C540&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7Epni-1zK","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/atterbie.com\/wp-json\/wp\/v2\/posts\/6060"}],"collection":[{"href":"https:\/\/atterbie.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atterbie.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atterbie.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atterbie.com\/wp-json\/wp\/v2\/comments?post=6060"}],"version-history":[{"count":8,"href":"https:\/\/atterbie.com\/wp-json\/wp\/v2\/posts\/6060\/revisions"}],"predecessor-version":[{"id":6070,"href":"https:\/\/atterbie.com\/wp-json\/wp\/v2\/posts\/6060\/revisions\/6070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atterbie.com\/wp-json\/wp\/v2\/media\/6069"}],"wp:attachment":[{"href":"https:\/\/atterbie.com\/wp-json\/wp\/v2\/media?parent=6060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atterbie.com\/wp-json\/wp\/v2\/categories?post=6060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atterbie.com\/wp-json\/wp\/v2\/tags?post=6060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}