{"id":7762,"date":"2018-09-18T08:00:13","date_gmt":"2018-09-18T13:00:13","guid":{"rendered":"http:\/\/atterbie.com\/?p=7762"},"modified":"2018-09-18T08:03:11","modified_gmt":"2018-09-18T13:03:11","slug":"ready-launch-product","status":"publish","type":"post","link":"https:\/\/atterbie.com\/ready-launch-product\/","title":{"rendered":"Are you ready to launch a product?"},"content":{"rendered":"

Written by a Contributor<\/span><\/em><\/p>\n

The world of blogging is full of so many different opportunities. If you love writing and creating content, then you may just start out doing this for fun. Even if you know that you ideally want to be able to blog for business and make money from it, you can often love the writing part so much, that it\u2019s all you tend to focus on. However, before long you may want to become a <\/span>successful blogger<\/span><\/a>. Or you may even realize that you are a successful blogger. And that can be incredible. When you\u2019re engaging your audience, getting the traffic that you want, and you\u2019re starting to make some money, you\u2019ll want to think about what comes next.<\/span><\/p>\n

When new bloggers to look monetize their sites, things like advertising or affiliate income are always a great place to start. But when you\u2019re already making money in this way, you may wonder how else you can make some money – and there\u2019s definitely a lot of options available to you. One of which is to launch a product – or a range of products. Maybe you love the idea of having your own stationery line or beauty product or book? Is there an industry you\u2019ve always wanted to be in or business idea that you\u2019ve wanted to pursue? Well, your blogging platform could allow you to do that.<\/span><\/p>\n

Interested? Great! But maybe you have some questions? Maybe you\u2019re not sure how you can launch products or whether you\u2019re even ready to? Maybe you are so overwhelmed or intimidated by the idea you can\u2019t get started? Well, here\u2019s how you can make it happen.<\/span><\/p>\n

Set Goals<\/b><\/p>\n

So first of all, you\u2019re going to want to think about what you want to get out of this. Why are you launching a product? This can then help you to set goals in place. Maybe you want to reach a set number of sales? Maybe you want to grow your audience? Maybe you want to be able to position yourself in a certain way, to help you get to another level? Make sure that you have goals in place, so that you can work towards them as you launch your products.<\/span><\/p>\n

Do Some Research<\/b><\/p>\n

From here, you\u2019re then going to want to start with a ton of research. You need to know what you audience will buy from you. It\u2019s no good to decide that you want to launch a notebook range, if your audience is not going to buy a notebook from you. So ask them and work out what they do want.<\/span><\/p>\n

Do More Research<\/b><\/p>\n

And them, you need to do more research. But this time, it\u2019s into the product itself. You\u2019ll want to find suppliers for the products you want to make, or manufacturers. You will also want to <\/span>read more<\/span><\/a> on packing design so that you can get that right too. Just make sure that you\u2019re looking into a range of options before you make decisions on what you want.<\/span><\/p>\n

Find Experts<\/b><\/p>\n

From here, you\u2019re then going to want to make sure that you have experts in your order. If you don\u2019t know a lot about designing a book cover, then hire a designer. If you\u2019re not sure how to setup an ecommerce system, then bring in support. Make sure that you have the right experts around you, to really do a good job.<\/span><\/p>\n

Delegate<\/b><\/p>\n

As a step on from that, you may even need to bring people in-house. Maybe you\u2019re really struggling to run your blog and stay on top of your content calendar and emails AND get this product off the ground? Then <\/span>delegating<\/span><\/a> will really help you. Here, something as simple as hiring a virtual assistant could be really beneficial to you.<\/span><\/p>\n

Create a Launch Schedule<\/b><\/p>\n

While all of this is going on, you\u2019ll then need to be thinking about how you\u2019re going to launch – and when. Ideally, you\u2019ll have a pre-launch promotional schedule to get your audience interested in the product when it’s coming. You can find <\/span>information here<\/span><\/a> on how to do exactly that. But also make sure that you\u2019re including some of the key manufacturing milestones here so, so everything runs smoothly.<\/span><\/p>\n

Market, Market, Market<\/b><\/p>\n

Then, you\u2019ll want to make sure that you\u2019re really pushing your marketing when the product is live. Maybe you want to do some advertising or promoted posts on social media? Maybe you want to do some PR to get your name out there? Just think about the tactics that are going to help you to raise more awareness of your product.<\/span><\/p>\n

Analyze The Results<\/b><\/p>\n

Now, you\u2019re then going to want to start keeping a close eye on your sales as soon as your launch date pasts. <\/span>Analyzing your sales data<\/span><\/a> is a really great way for you to push on to the next level. If you want to understand how to push to the next level, or what you need to do to increase your sales going forward, you need to start that data collection ASAP.<\/span><\/p>\n

Push For More Sales<\/b><\/p>\n

Then, you can look to manipulate that data and work out how you\u2019re going to push for more sales. There are lots of <\/span>tactics you can use<\/span><\/a> here. But you will want to understand your audience and your numbers first. Then, you can start to optimize your marketing campaigns and activity to get better results.<\/span><\/p>\n

Add To Your Product Line<\/b><\/p>\n

And finally, the very last thing for you to do, is to add to your product line. Now, you may feel as if you just want to work on the one product that you\u2019ve launched, and that\u2019s great. By optimizing your product and making it better, you\u2019ll still be giving back to your readers. But maybe they want more? Maybe they\u2019re already asking you for more information on future launches or for products that complement what you\u2019ve launched? Then why not give them what they want? By planning out your next product, you\u2019ll be able to keep the momentum going.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The world of blogging is full of so many different opportunities. If you love writing and creating content, then you may just start out doing this for fun. Even if you know that you ideally want to be able to blog for business and make money from it, you can often love the writing part so much, that it\u2019s all you tend to focus on. <\/span><\/p>\n","protected":false},"author":1,"featured_media":7766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[91],"tags":[151,190],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/atterbie.com\/wp-content\/uploads\/2018\/09\/pexels-photo-688668.jpeg?fit=1280%2C799&ssl=1","jetpack_publicize_connections":[],"yoast_head":"\nAre you ready to launch a product? - Atterbie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atterbie.com\/ready-launch-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are you ready to launch a product? - Atterbie\" \/>\n<meta property=\"og:description\" content=\"The world of blogging is full of so many different opportunities. 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