{"id":7843,"date":"2018-10-15T06:50:36","date_gmt":"2018-10-15T11:50:36","guid":{"rendered":"http:\/\/atterbie.com\/?p=7843"},"modified":"2018-10-15T06:51:51","modified_gmt":"2018-10-15T11:51:51","slug":"getting-readers-thinking-beyond-blog","status":"publish","type":"post","link":"https:\/\/atterbie.com\/getting-readers-thinking-beyond-blog\/","title":{"rendered":"Getting More Readers by Thinking Beyond Your Blog"},"content":{"rendered":"
Want to attract more readers to your blog? Creating engaging content is the best way to grow your readership, however you can gain an even bigger audience by thinking beyond the confines of your blog. By treating your blog as a brand, you can build its presence across the web (and even offline) to gain more exposure. Here are just a few promotion ideas to consider to attract more readers.<\/span><\/p>\n Share posts on social media<\/b><\/p>\n Social media is a great place to share your content and reach a wider audience. It\u2019s from social media that you\u2019ll get the bulk of your loyal readers \u2013 many people follow blogs on Facebook, Twitter and Instagram. Simply set up social media pages for your blog and start posting links to all your blog content on these pages. You can share new posts and reshare old posts as a way to generate extra views for these. There are <\/span>automation tools<\/span><\/a> that automatically post any new content on your blog to your social media pages \u2013 these are very popular and can save a lot of time.<\/span><\/p>\n You can get new readers through social media by using hashtags and by paying to promote your page (you can also promote individual posts on Facebook). You may also be able to interact with other users on Twitter or join community groups on Facebook. You may even be able to form relationships with other bloggers and influential people and encourage them to share you content on social media to help introduce it to a new audience.<\/span><\/p>\n Allow readers to join a mailing list<\/b><\/p>\n A mailing list can also be a great way of generating loyal readers. Every time you create new content on your blog, you can alert everyone on your mailing list with an email. To set up a mailing list you\u2019re best using a specialist <\/span>mass email platform such as Mailchimp<\/span><\/a>. You can encourage people to sign up to your mailing list with a pop-up on your blog. You can also advertise it on your social media pages. Make sure not to put people on your mailing list without their consent.<\/span><\/p>\n Invest in SEO<\/b><\/p>\n A lot of new readers may stumble across your blog by using search engines such as Google and Bing. SEO (search engine optimisation) can allow you to improve the rankings of your blog on these search engines. For example, you may have created a blog post on \u2018how to brew root beer\u2019 but when people type this into Google, you may not come up until the 12<\/span>th<\/span> page \u2013 investing in SEO could help boost this post to the third page or even the first page to help maximise searchers\u2019 chances of visiting your blog.<\/span><\/p>\n SEO involves making use of keywords and hyperlinks. Whilst you can try to learn the art of SEO yourself, many people prefer to pay an <\/span>SEO company<\/span><\/a> to do this work. The cost and results of such a service can vary depending on how extensive you want it to be.<\/span><\/p>\n Create merch for your blog<\/b><\/p>\n