{"id":7978,"date":"2020-05-04T15:13:18","date_gmt":"2020-05-04T20:13:18","guid":{"rendered":"http:\/\/atterbie.com\/?p=7978"},"modified":"2020-05-04T15:13:18","modified_gmt":"2020-05-04T20:13:18","slug":"isnt-email-marketing-campaign-working","status":"publish","type":"post","link":"https:\/\/atterbie.com\/isnt-email-marketing-campaign-working\/","title":{"rendered":"Why Isn&#8217;t Your Email Marketing Campaign Working?"},"content":{"rendered":"<p><em><span style=\"font-weight: 400;\">Written by a Collaborator<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Email has been around for a long time, and it has proven itself to be a powerful marketing tool &#8211; when used correctly!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It feels like people fall into one of two email marketing categories:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your campaign is awesome and effective<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your campaign is a waste of money<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re in the second category, then you probably think email marketing is useless. It\u2019s not, you just need to know how to use it more effectively.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this, you must figure out why your current campaign is in the dumps! Typically, these are the most common causes of a botched email marketing strategy:<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Awful subject lines<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The subject line is the most important part of an email campaign as it draws the recipient in. A good subject line is like a good title for a <\/span><a href=\"https:\/\/www.socialface.com.au\/how-to-make-your-business-blog-stand-out\/\"><span style=\"font-weight: 400;\">blog post<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; it makes people click. It should entice the reader to open up the email, revealing the goodness inside.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A bad subject line does the complete opposite. It gets ignored by the reader, meaning the entire email is pointless. Imagine all your recipients act in this way &#8211; your marketing content falls on deaf ears.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/SM2TytWBP3Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">A ridiculously small mailing list<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sometimes, your campaign struggles because you aren\u2019t reaching enough people. The average email open rate is <\/span><a href=\"https:\/\/www.superoffice.com\/blog\/email-open-rates\/\"><span style=\"font-weight: 400;\">around 22%<\/span><\/a><span style=\"font-weight: 400;\">. That\u2019s not great, but it\u2019s mainly low because of how many terrible email marketing campaigns exist! Nevertheless, if you have the average open rate, but you only have a mailing list of 100 people, then 22 people open your emails. Again, that\u2019s not a lot.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, you have to work on increasing your mailing list. This allows you to compensate for a low open rate (though you should improve yours with a good subject line). Places like <\/span><a href=\"https:\/\/leadlists.com.au\/\"><span style=\"font-weight: 400;\">leadlists.com.au<\/span><\/a><span style=\"font-weight: 400;\"> sell mailing lists that are ready-made and tailored to your business. Even if you increased yours from 100 to 200 &#8211; yet maintained the same open rate &#8211; you\u2019d have 44 people reading your emails instead of 22. As far as email marketing is concerned, we\u2019re looking at a \u2018the more the merrier\u2019 approach. An expansive list increases your chances of effectiveness.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Pointless emails and poor content<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Lastly, the content of your emails and their frequency are killing your strategy. Stop <\/span><a href=\"https:\/\/www.entrepreneur.com\/article\/294162\"><span style=\"font-weight: 400;\">sending out emails every single day<\/span><\/a><span style=\"font-weight: 400;\">. This will dramatically reduce your open rate and lead to so many people unsubscribing from your mailing list. Be more sporadic with your messages and only send out emails that are valuable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A valuable email provides something for the reader to take in. It can almost be like a mini blog post &#8211; but more direct. You don\u2019t want to waffle in your emails as people lose attention quickly. Provide value, get straight to the point, and stop sending lots of pointless emails all the time!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Address these key issues if you want to turn your marketing campaign back around. You can breathe new life into it, and it will soon become one of your most effective and profitable marketing formats. Don\u2019t shun email just because you\u2019ve had no success in the past. You won\u2019t like to admit it, but the fault lies with you, not the method.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":7980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[91],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/atterbie.com\/wp-content\/uploads\/2020\/05\/pexels-photo-1591062.jpeg?fit=2256%2C1500&ssl=1","jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Isn&#039;t Your Email Marketing Campaign Working? - Atterbie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atterbie.com\/isnt-email-marketing-campaign-working\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Isn&#039;t Your Email Marketing Campaign Working? 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