{"id":7992,"date":"2020-05-12T18:53:10","date_gmt":"2020-05-12T23:53:10","guid":{"rendered":"http:\/\/atterbie.com\/?p=7992"},"modified":"2020-05-12T18:53:10","modified_gmt":"2020-05-12T23:53:10","slug":"evolution-specialist-pr","status":"publish","type":"post","link":"https:\/\/atterbie.com\/evolution-specialist-pr\/","title":{"rendered":"The Evolution of Specialist PR"},"content":{"rendered":"
Written by a Collaborator<\/span><\/em><\/p>\n Over the last twenty years, the PR industry has had to adapt in many ways. Traditional forms of PR still have relevance in today\u2019s world, but it\u2019s a new breed of highly specialised PR teams that are the cool kids in town.\u00a0<\/span><\/p>\n Specialist PR isn\u2019t a new thing. There have long been agencies that have a chosen field and favour work in that area\u2014for example, automotive PRs or Economic PRs. Before the arrival of the internet, these companies used what we now refer to as \u2018traditional PR\u2019 which involved a process that was relatively simple, but much harder to deliver. A pre-internet press list would have taken years to build and getting your message out to consumers was provided by only a few channels\u2014newspaper, Radio and <\/span>TV advertisements<\/span><\/a> – including product placement.\u00a0<\/span><\/p>\n Today, PR firms have almost instant access to all members of the media. The internet gave us LinkedIn, Twitter and a growing list of online press sights which list emails for journalists and PRs. You can create a press list in a day. However, the value of that list is slightly less to today’s \u2018digital era\u2019 of PR. Why go to press when you can hit your consumer straight between the eyes?\u00a0<\/span><\/p>\n There are multiple free channels for getting your message out there; all of them target a slightly different audience. <\/span>Instagram<\/span><\/a>, which is owned by Facebook, continually updates its PR and sales capabilities for businesses. Want to reach your younger audience, get your dance on with TikTok. With so many trends and so many different demographics, specialist PR has evolved in more. Today, there are firms which focus specifically on Instagram campaigns for specific sectors.\u00a0<\/span><\/p>\n