Written by a Contributor
Retail is always going to be around no matter how much time you spend fixing up your online presence and making a webstore. There are always going to be advantages and no matter how wide of an audience you reach online, you also can’t neglect the fact that retail stores attract a completely different type of audience and can pull in just as much profit if you’re willing to put some time into it.
In this article, we’re going to explain a couple of ways that you can improve your storefront to make it look fantastic no matter how much experience you have or how new your business is.
First Impressions
The very first space that your customers enter is known as the “decompression zone”. This is the very first thing that they’ll step into and it’s also where you should be placing a lot of your newest items and best-selling products.
This first impression is where your customers will start to make judgements such as how neat your store is, how modern it is, how old it is and how expensive or cheap your products are. Since they’re making their first initial analysis, this is where you want to focus on impressing them. Make sure you have advertisements here, your best products and also any discounts that you’re offering.
Don’t Forget the Exterior
Unless your store is in a mall, there’s a good chance you’ll need to hire concrete contractor, R&M Concrete, or a similar service to help you fix up the exterior of your store. This is because concrete damage to the floors can make it rough to approach your store and it can make it look unsightly. You’ll also want to perfect your window displays by putting on some of your most popular items and best-selling products, but you also want to give a clear view to see into the rest of your establishment.
Setting the Path
Did you know that it’s also important to set a path for your customers? There’s a funny retail statistic that 9 out of 10 people walk right when they enter a store. It’s an interesting insight into how shoppers behave in your stores, and also one of the reasons why it’s recommended to create a “path” in your store.
Having an open store is fantastic, but if your customers don’t recognize a path through your store then they’re going to walk all over the place and not have a clue where they’re going. Place signs around, use furniture and displays to lead your customers to certain areas and give all of your products maximum exposure if you have the space.
Creating a retail store nowadays is much harder than it used to be because you’re typically going to focus on the online portion of your business if you’re a new startup. However, retail can still be profitable even for startups and it’s recommended that you take a look at how you can improve your storefront in order to attract a different type of audience to your products
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